Creative directing a shoot for Cartier’s Love collection was an incredibly rewarding experience that deepened my passion for directing creative shoots. Inspired by the collection’s symbolic design and heritage, I developed the slogan “Gentle Unyielding Love” to capture the essence of its enduring yet tender spirit. By taking a more casual approach to portraying the connection of love, I sought to reflect both the design and the origin story behind the jewellery, allowing the visual narrative to evoke warmth while staying true to Cartier’s legacy of it's timeless craft. The process was not only enjoyable but also affirming, revealing how much I thrive in crafting meaningful and visually compelling storytelling through creative direction.